Sunday, February 3, 2008

Jennifer Carroll: 3 things (extra credit)

Jennifer Carroll, Vice President/New Media Content, Gannett

Jennifer Carroll works with newspapers throughout Gannett in developing strategy, readership and content initiatives in new media, from building digital communities through social networking to reaching niche audiences and innovative dimensions in public service journalism. She helped conceive and launch Gannett’s Information Center, a model transforming the way newsrooms gather and disseminate news and information to engage communities across all media platforms. She also works on convergence across Gannett’s Broadcast and Digital divisions. She is a frequent presenter and facilitator for media-related conferences and workshops.

Carroll joined the News Department in 2000 as Director/News Development and was named to her current role in 2006. Previously, she had top editing roles including managing editor of the Lansing (Mich.) State Journal and The Detroit News, and was executive editor of The Burlington (Vt.) Free Press. Carroll was a member of API's Newspaper Next task force researching innovative industry business models in 2006. She serves on the board of iFOCOS, the Institute for the Connected Society and co-chairs the Audience Development Committee of Newspaper Association of America and the Innovation Committee of the American Society of Newspaper Editors. She is Gannett’s liaison for Arizona State University’s New Media Innovation Lab, a cross-disciplinary master’s program studying innovative media models.

She was named
Gannett’s Corporate Staffer of the Year in 2006, and was a co-winner of the Chairman’s Special Achievement Award in 2007 for her work designing and implementing the Information Center.


ambar said...

Three things I learned from Jeniifer:

1: More and more emoployers in the communication field are looking for people who know how to do a little bit of everything. This is due, in part, to the internet because journalists do everything in their blogs.

2: In the journalism field, it is important to always think about how you can make things better for your customers. You should always ask, "What do my customers want?" Even if this means learning how to do things you have never done before.

3: Most importantly, you should always be open-minded. The Ganett obviously looks for students who are interested in Communication, but most of all they want students who are open-minded and willing to learn.

Brittany said...

Three things I learned from Jennifer Carroll:

1. One big challenges she and co-workers face in their field is staying aware of the 'next new thing' and being able to keep up with new forms of technology.

2. When working for a local company, it is very important to stay connected with the community. This means they need to be involved in local events, taking pictures, and keeping the public's opinion in mind.

3. We learned about how quickly the commuication methods are advancing and different ways it is doing so, yet she made sure to stress the importance of being aware of different moral, ethical, and legal issues one might incounter in the field.

Robert said...

What I learned from Jennifer Carroll:

1. The local information center describes the power of local information and interactivity with communities.

2. It is important to continue to be innovative. "If we won't, others will," Carroll said.

3. Despite all of the changes in media, it is still vital to possess natural curiosity and critical thinking in the journalism field.